New Product And Service Development

I have had the opportunity to speak at many international and national meetings on new product and service development. I will try to answer the questions that are generally in the minds of the participants.

Is new product or service design a process that changes according to sectors?

No. Innovation production consists of 6 main processes under 3 main headings. Sector knowledge is effective in 4 sub-processes of these 6 main processes.

What are the 3 main headings?

Definition, Invention and Implementation

What are the other 6 main processes and their relationship with these headings?

Definition consists of two main processes:

• Need definition,
• Need monitoring and customization

Invention occurs in two main processes:

• Concept development,
• Concept selection

Implementation consists of two main processes:

• Development strategy
• Development plan

By following these phases and processes, new products and services can be developed by combining them with the field knowledge of sector experts.